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Quino y Panarea Digital Anuncian el Lanzamiento de la Aplicación de Mafalda

Posted by Soledad" class="linkUser">Soledad on 28th February 2013

Quino y Panarea Digital se complacen en anunciar el lanzamiento tan esperado de la aplicación de Mafalda para iPad.

Este símbolo de libertad y de los derechos del niño llega a iPad con su gusto por los Beatles, los panqueques, la lectura, jugar al aire libre y a los cowboys.
La aplicación tendrá una biblioteca que ofrece una colección de libros interactivos organizados por distintos temas, según las tiras que contienen. (“Mafalda y la sopa“, “Mafalda: Cuando sea grande“, “Mafalda y Felipe” y otros varios).

La aplicación será de descarga gratuita e incluirá uno de los títulos de la colección. Los demás títulos estarán disponibles para la compra. Además de las tiras, los libros tendrán juegos e información curiosa de Mafalda y de Quino.
Acerca de esta nueva aplicación, Quino ha dicho “Yo no soy muy tecnológico, pero reconociendo mis limitaciones, pienso que la llegada de Mafalda a iPad posibilitará el conocimiento de la Historieta a las nuevas generaciones, de la mano de sus padres, ellos me cuentan que sus hijos aprendieron a leer con Mafalda, me entusiasma pensar que este nuevo formato facilite el acceso a la lectura.”

Esta aplicación estará disponible a partir del 23 Febrero de 2013 en el App Store de Apple para el mundo entero. Así, nuestra adorable Mafalda planea conquistar a las nuevas generaciones en el mundo digital.

Este lanzamiento también se puede acompañar on-line en www.quino.com.ar/mafalda y en las siguientes redes sociales:
twitter.com/MafaldaDigital
facebook.com/MafaldaDigital
pinterest.com/MafaldaDigital

  

Guía Diabetes looks forward to helping children

Posted by Rosario on 23rd March 2012

Source: La Nación

Many applications for mobile devices have been developed to help professionals in all areas to save time and improve their daily work. Many others help kids learn in a fun and interesting way.

Our “Guía Diabetes – Cómo manejar la diabetes tipo 1” aims to acheive both things. It has been developed with the medical advice of doctor Carmen Mazzait from the Garrahan Hospital with the aim of helping children with diabetes to understand and cope with the disease in a fun and simple way. It’s easier for doctors to speak with children and their parents and explain how this disease operates while patients learn how to take care of their bodies and lead a normal life.

Check out this article in La Nación online which mentions Guía Diabetes. It’s about mobile apps that have been developed for the health and medical sector, mostly to help doctors with their routines with patients.

http://www.lanacion.com.ar/m1/1456920-los-moviles-al-servicio-de-la-salud


Online Marketing is 50% of Success, Says Panarea Digital

Posted by Carlos on 5th January 2012

“Without effective marketing, our products will be out there in the cloud and nobody will know.”

By Daniel Kalder

Source: Publishing Perspectives 

Born and raised in Argentina, Emilio Abramzon originally came to the USA to study for an MBA at the University of North Carolina. He has worked with Panarea Digital, a content developer and interactive production house specializing in interactive products for children and adults since its foundation in 2003 and today serves as the company’s USA country manager and a partner in the firm. The firm’s portfolio includes e-books, iPhone and iPad applications, web applications, games and a wide range of back-end systems.

“We had experience with educational content and interactivity for kids long before the tablet entered the market,” says Abramzon. “Since 2005 we have been developing content for LeapFrog enterprises, a San Francisco based producer of interactive toys. We have also produced educational games for Nickelodeon, among others.”

Abramzon believes that the last few years have brought about a radical shift in the interactive products market:

“The iPad was the tipping point. When I attend conferences and seminars now, there is no comparison between four years ago and last year. The Kindle has been around since 2005-ish, but the possibilities of interactivity on the iPad opened people’s eyes to the next type of e-book distribution.”

Abramzon says that prior to the launch of the iPad, publishers were aware that both the market and the type of product it requires were changing, but they were not interested in interactive apps. Now, a revolution has begun:

“A year ago we were approached by B&N to produce kid’s books for Nook color — hundreds of titles. We take the physical book, translate it to digital and add interactivity. However it remains a book — it is not transformed into a game, although we may add some activities and animations.”

Not all clients so cautious, however:

Some content owners want to create completely different experiences. Currently we are working with Santillana Group, the biggest Hispanic publisher in the world, and for them we are doing a complete digital redesign of their titles…The video and animation will not just be add-ons.”

Abramzon is confident that the tablet revolution is just starting, and predicts that the market will not be Apple’s uncontested domain for long. Meanwhile, nearly two years ago the directors of Panarea made the bold decision to direct 100% of the firm’s resources towards the interactive content market. “We made a huge investment in the idea that this was the future model for consumption of content.”

And yet, although the rapid advances in digital book technology are exciting and open up a vast new arena of possibilities, Abramzon notes a glaring omission in people’s thinking:

“At all the conferences I attend I see very few people talking about marketing in the new era…I don’t see seminars on promotion, only production. This is a paradigm shift for the industry. Fifty percent of success is online marketing. It’s not just about technology and producing new features for e-books and tablets. Without effective marketing, our products will be out there in the cloud and nobody will know. I would like to see people talking about how to promote, how to learn about our product’s usage, and how we can use digital to learn about the consumer in new ways and give them an even better experience next time.”

Emi Abramzon is speaking at the forthcoming Digital Book World: Children’s Publishing Goes Digital conference on Monday, January 23, 2:00-2:45 pm. He session is entitled “Education Meets Digital.”


IPhone Mom: Green is verde

Posted by Carlos on 13th October 2011

Green is Verde is also known as “El Libro Verde, The Green Book.” It’s a simple, delightfully illustrated book that incorporates the Spanish and English words for several animals and of course the color green. It’s a great way for children to pick up new vocabulary in a fun way. The animals perform simple animations that are triggered when the narrator finishes a page or when the reader taps the screen. There are three reading modes to the story: Read to Me, Read By Myself and Auto Play. In addition to the story children will find a coloring game. They can color in black and white versions of the illustrations using a variety of colors or paintbrush sizes. There are also three patterns that can be used instead of colors. Those were fun. Three stamps are included if your child would like to add simple shapes to the picture. If they’re looking for a blank canvas to create their own picture then that is available as well.

I enjoyed the simplicity and charm of El Libro Verde. Reading it gave me a chance to brush up on my high school Spanish and some long forgotten vocabulary. The book and coloring pages would be just right for preschoolers.

*This is an iPad only app.

See the original post at  http://www.theiphonemom.com/green-is-verde


Kirkus Reviews: Green is Verde

Posted by Carlos on 13th October 2011

Simple but very nicely put together, this bilingual picture-book app teaches names of animals that have the color green in common.


Each page of this app, the first in a planned series of Spanish-and-English interactive books for young children, features a green animal against a brightly colored background. The animals, including a parrot (el loro), turtle (la tortuga) and crocodile (el cocodrilo), each have a brief moment of animation. The crocodile snaps its teeth, a frog swallows a fly and so on. The optional narration that accompanies the large, easy-to-read text is read by a child and is basic and consistent. “La rana es verde. The frog is green,” one page reads. The repetitive format makes it easy to concentrate on the words and their translations. It doesn’t overstay its welcome, and the last pages feature a green dog that, it turns out, should actually be brown. A final page features all the animals together with their accompanying sound effects and animations. Although it is a simple concept, it is designed consistently, with very easy navigation and flawless execution. Even an included coloring game goes above-and-beyond: All the pages can be drawn upon, and the coloring tools include stamps, polka-dot, striped or plaid paints and different sizes of brushes.


The youngest readers may not fully appreciate the careful construction of the app, but parents will be able to detect the deceptively easy-looking effort shown here. (iPad storybook app. 2-5)


See the original post at http://www.kirkusreviews.com/book-reviews/alejandra-longo/el-libro-verde-green-book/#review


Our Latest News

Posted by Carlos on 14th June 2011

Panarea produced more than 400 books for the Nook Color, Barnes & Noble.Go to our Portfolio page to learn more.


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