At the recent Licensing International Expo in Las Vegas LazyTown announced a partnership with digital content publisher Panarea Digital to produce LazyTown applications for children across various mobile platforms. The Panarea Digital applications will combine text, video, music, and game content. Panarea Digital is a leading provider of immersive content development.
Las Vegas, NV (PRWEB) June 22, 2011
At the recent Licensing International Expo in Las Vegas, LazyTown announced a partnership with digital content publisher Panarea Digital to produce LazyTown applications for children across various mobile platforms. The Panarea Digital applications will combine text, video, music, and game content. Panarea Digital is a leading provider of immersive content development.
The apps will encourage kids to move, play and have fun while fostering healthy eating and lifestyle habits. With exercises, games, competitions and rewards features the application will give LazyTown fans a new way to interact with their favorite characters while staying fit and healthy.
“LazyTown is excited to offer children an immersive experience beyond the television and DVDs that promotes healthy living and an active lifestyle. Our audience will be inspired by the compelling features and we are very excited to work with the proven interactive content development team at Panarea Digital.” says Magnus Scheving, LazyTown CEO.
“Panarea Digital prides itself on innovative interactive content and this partnership leverages our extensive digital publishing capabilities. The LazyTown mobile application will allow users to immerse themselves in LazyTown characters and themes while also supporting the brand’s objective of helping children to make healthier lifestyle choices. With their creative content and our product development expertise we think children will really enjoy the LazyTown iPad experience.” said Co-CEO Guido Kovalskys.
About Panarea Digital
Founded in 2003, Panarea Digital creates innovative transmedia experiences for children and adults. As a leading content developer and interactive product house, the company has an extensive portfolio. Panarea Digital creates engaging interactive products, including e-books, mobile and web applications, games and interactive learning applications. The privately held company has offices in Argentina, Brazil and the USA. For more information, please see http://www.panareadigital.com
LazyTown is a children’s entertainment brand dedicated to promoting health and wellbeing in a fun way. This is its unique selling point, and by remaining committed to this, LazyTown Entertainment has been able to develop the brand with integrity and authenticity. Created and starring Icelander Magnus Scheving the program has been seen by more than 500 million children and aired in over 100 countries throughout the world.
LazyTown has partnered with healthy food companies all over the world, including a partnership with Walter P. Rawl & Sons in the USA to distribute over 3 Million individual servings of fresh fruits and vegetables, branded SportsCandy, into hundreds of elementary schools. LazyTown is currently collaborating with various US government agencies on developing far-reaching and impactful health initiatives for American families, and has aligned with likeminded organizations such as US Soccer Foundation to promote physical activity with fun and engaging national grassroots campaigns.